Meraas, the Dubai-based holding company, has announced plans to extend its innovative ‘Last Exit’ project. The expansion will result in a total of 10 unique food truck concepts in the emirate, each offering an array of services aimed to facilitate the mobility of families, children and businessmen on the roads, whilst also attracting international visitors and promoting local tourism between the emirates.
Following the success of ‘Last Exit’ which opened in July and enjoys a unique location on Sheikh Zayed Road (between Dubai and Abu Dhabi), Meraas plans to expand the project by opening an additional nine family-friendly destinations. Between 20 to 40 food trucks will be located at each of the new destinations, serving people 24 hours, 7 days a week.
The new destinations will each showcase a unique design aesthetic and boast an individual identity and charm. Locations have already been identified and include an additional park on Sheikh Zayed Road, across from the first project, two at Al Ain Road, one at Hatta, one at Al Khawaneej, one at Mohammed Bin Zayed Road, two on Emirates Road and one at Al Qudra Road.
His Excellency Abdulla Al Habbai, Group Chairman, Meraas said: “Last Exit was conceived in-line with Dubai’s tourism vision and our ongoing commitment to provide innovative experiences across the emirate. Therefore, we sought, under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE, to expand on Last Exit to cover key roads leading in and out of Dubai, and offering residents and visitors who use these roads the highest standards of services, with a special focus on families and tourists.”
Al Habbai added: “These 10 locations will be the first of several stages to follow, with the aim of promoting similar upscale destinations in different areas across Dubai. Works will begin once the required licencing procedures are finalised, and the new destinations will be completed in stages over the coming six months.”
As part of the expansion plans, Meraas is diversifying the offering of Last Exit by enhancing key elements of the destinations. All locations will boast unique entertainment spaces and will include play zones for children, spaces for walking and exercising, an open air cinema, a business centre and food trucks operating throughout the day and night. In addition, Meraas will introduce an app that will allow drivers and families to order ahead of their arrival to Last Exit, and pick up their ready order in designated collection spaces. The valuable services offered to families, children, passengers and drivers strengthens Last Exit position as tourist destinations in Dubai..
‘Last Exit’ is a unique concept of gourmet food trucks that allows visitors to enjoy delicious and gourmet specialties inspired by popular cafés and flavours from all over the world, including Latin America, The Middle East, The USA and Italy. This unique destination boasts several shops, play zones for children, car parking spaces, attended rest rooms and ATMs.