Motor show in Jeddah to showcase automotive innovation

Saudi Arabia’s 39th International Event for Motor Vehicles, SUVs, Motorcycles & Car Accessories Show will offer automotive enthusiasts and visitors exclusive regional and local reveals from 40 global brands, according to organizers.

The 2017 Saudi International Motor Show (SIMS), is scheduled to be held between Dec. 17-21 at the Jeddah Center for Forums and Events.

With over 40,000 sqm of exhibition space, automakers from the United States, Europe, China, France, UK, Japan and Korea are showcasing new models of vehicles ranging from sedans, coupes, SUVs, and hatchbacks to convertibles and mini-vans.

Car enthusiasts have the chance to get a first-hand look at the latest models from Toyota, Renault, Nissan, Al Jomaih Auto, Hyundai, Changan, KIA, Dodge, Jeep, Chrysler and MG.

Renowned and leading lubricant companies such Eni (diamond sponsor), Shell and TOTAL will be showcasing their products.

Those seeking public transport and commercial vehicles will also have a wide range to choose from. Car enthusiasts will be treated to the latest gadgetry from accessories and upgrades displayed by Saudi and international companies.

Following Saudi Arabia’s decision to allow women to drive from June 2018, along with other recent economic initiatives, car sales are expected to increase in the Saudi auto market, according to organizers.

Hadi Al Harith, CEO of Al Harithy Company for Exhibitions (ACE), said: “SIMS is the oldest and biggest auto show in the region, and the 2017 edition will ensure that it maintains that position. There is a huge demand in the Saudi market for an international motor show and we look forward to delivering a unique experience.”

He added that SIMS’s unique themed zones offer professionals, businessmen, enthusiasts and consumers a relaxed and enjoyable experience as well as enabling them to find exactly what they are looking for. “The outdoor areas are customarily transformed into a huge mart for commercial vehicles providing a singular platform for the Kingdom’s transport and logistics industry,” he said.

The outdoor area located on 30,000 sqm space will display commercial vehicles and activities in the north parking by Nissan and Kia.

The GCC Standardization Organization (GSO) seeks through its participation in this year’s exhibition to introduce manufacturers and visitors with its services in the field of standards issuance, measurements, accreditation, conformity of goods and products with standard specifications through workshops.

Saudi Arabia is currently the largest importer of vehicles and auto parts in the Middle East, accounting for nearly 40 percent of all vehicle sales in the region. New car sales are slated to rise by 8-9 percent annually, crossing the one million marks by 2020.



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