The launch of the representative office comes in line with the BTEA’s strategic outreach programme to promote the tourism brand ‘’Ours Yours” aimed at showcasing Bahrain as an ideal tourism destination to the regional and international markets and further promote the kingdom’s touristic offering as a main contributor to the overall economic growth in line with the Economic Vision 2030.
The dinner ceremony was also attended by BTEA director for tourism marketing and promotions Yousif Al Khan, alongside representatives from the national carrier of Bahrain, Gulf Air.
The delegation had the opportunity to meet the representatives from travel agencies in Russia in order to discuss the kingdom’s key touristic offerings to the Russian market.
“The Kingdom of Bahrain has a strong and long standing relationship with Russia, and through the inauguration of the representative office, both countries will be able to utilize this opportunity to increase the existing trade relations and develop stronger tourism relations between both nations,” said Al Zayani.
“We are pleased to meet with representatives from the tourism industry to promote and strengthen the position of the Kingdom as an ideal tourist destination as well as enhance the relationship between both countries in order to increase the tourism influx which will contribute to the growth and development of the tourism sector and the overall national economy,” he added.
On the sidelines of the office inauguration, BTEA hosted an event for the Russian media to discuss the kingdom’s key touristic offerings and positioning.