About 13,000 people donated more than 63,000 books, 46,500 toys, and 52,000 kilograms (kg) of clothes during Majid Al Futtaim’s annual ‘Make a Difference’ Ramadan initiative, which supports underprivileged families across the region.
The programme, now in its 10th year, encouraged people to donate books, toys, clothes and money via collection points across its destinations in Bahrain, Egypt, Lebanon, Oman, and the United Arab Emirates (UAE).
The company also received $84,868 in cash donations from customers, who were also able to contribute through Najm, Majid Al Futtaim’s Visa credit card.
They partnered with charitable organisations throughout the region, such as the Islamic Association in Bahrain, Life Makers in Egypt, Bassma in Lebanon, Dar Al Atta’a in Oman, and the Red Crescent in the UAE.
Working with these humanitarian aid partners, Majid Al Futtaim will distribute the donations to needy families across the region.
Alain Bejjani, chief executive officer, Majid Al Futtaim Holding, said: “We would like to thank our customers and the public at large for celebrating the spirit of giving with us during the Holy Month of Ramadan. Their generosity has been tremendous and will be felt by all.”
The charitable contributions surpassed those made in 2015, which were pegged at 36,000 kg.
Embracing the spirit of Ramadan, Majid Al Futtaim’s Mall of the Emirates also partnered with the Sheraton Dubai Mall of the Emirates and the Kempinski Mall of the Emirates to gift Iftar packages to the car washing teams at the Mall of the Emirates.